Product Oriented
Organization

A product-oriented organization is one where the customer is at the center. Such organization is driven by customer-centric thinking, value focus, clear business outcomes, adoption of Continuous Delivery methods, and working in product teams. This approach enables the organization to move quickly, continuously develop and improve products and services, maximize customer satisfaction, and increase revenue.

What's Included

An organization looking to adopt a product-oriented management approach needs to follow structured steps to ensure a smooth and efficient transition. Here are the main steps involved:

Define Vision and Implementation Strategy: Establish the strategic vision for transitioning to a product-oriented approach, including business goals and expected outcomes.
Set Principles for What Constitutes a Product: Define what a product is within the organization.
Develop a Product Map: Create a comprehensive map of all products.
Analyze the Current State: Assess the existing organizational structure, culture, processes, and tools.
Identify Gaps: Determine the gaps between the current state and the desired vision and develop recommendations.
Develop a Detailed Implementation Plan: Create a plan with timelines, tasks, and responsibilities.
Prepare Teams: Identify and train product leaders and relevant teams, and build a culture that supports a product-oriented approach.
Build Infrastructure: Establish the necessary support systems, tools, and processes for product management.
Form Product Teams: Create cross-functional teams with clear product responsibilities.
Develop the First Product: Select and develop a pilot product or service to test and demonstrate the new approach.
Learn and Iterate: Measure success, gather feedback, and make improvements and iterations to the product as needed.
Gradual Expansion: Gradually apply the product-oriented approach to additional products and services in the organization.
Continuous Optimization: Continuously monitor, measure, and improve processes and products based on insights and customer feedback.
Foster a Culture of Innovation: Strengthen the organizational culture to encourage innovation, experimentation, and continuous learning.
Ongoing Review and Evaluation: Conduct periodic reviews to assess the organization’s progress towards the product-oriented approach and make adjustments and improvements based on insights and feedback from these reviews.

Value for the Clients

Focus on the customer and business value

Product-driven management focuses on understanding customer needs and aligning solutions with business goals

Innovative value propositions

Product-oriented approach approach drives creative thinking, free from infrastructure constraints

Improved processes and productivity

Product-driven management requires continuous process improvement to save time and resources

What's the plan for tomorrow?

Set vision, goals, and strategy for transitioning to product-driven management

1

Start with developing open agile organization culture change and team training

2

Conduct regular assessments to improve processes

Product Oriented Organization