New technological opportunities, alongside rising customer expectations, require organizations to define a clear digital vision aligned with their business strategy and translated into a practical roadmap. In the digital age, organizations must continually invest in digital assets, develop innovative value propositions, and create a multi-channel digital experience based on an in-depth understanding their customers.
Defining a digital vision and strategy aligned with the organization’s business strategy.
Mapping existing customer journeys against desired future ones and identifying ways to achieve them.
Data and analytics – smart leveraging of data within customer and employee journeys to create precise personalization, insightful intelligence, and to apply it in processes and products.
Technology – digital architecture, platforms, required tools, and a detailed plan for their implementation.
Business mindset and processes – establishing a “digital thinking” approach in every internal process, end-to-end digital processes, and agile organizational structures based on product management principles.
A detailed and practical multi-year implementation plan that includes all required projects, cost assessment, duration, organizational resources, potential risks, allocation of a project owner within the organization, and metrics for monitoring and control to ensure successful implementation.
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