About Us

For over two decades, Strauss Strategy has been guiding senior management teams in the Israeli market toward their next business leap, thanks to the company’s unique human capital. The company’s experts, with extensive business and technological experience, lead complex initiatives from the strategic planning phase through to full implementation. This is achieved through innovation, accelerating intra-organizational digital transformation vis-à-vis customers, leveraging data and AI, and utilizing advanced technology.

Sivan Strauss, co-chairman

Our mission

To enable our clients to turn vision into business reality, driven by innovation, digitization, data, and technology through structured and proven methodology, practical and innovative tools, and deep knowledge of both the Israeli and global markets.

For over 20 years, Strauss Strategy has been leading Israel’s largest organizations from the stage of business initiation to full organizational and technological implementation. This includes building growth strategies and crafting new value propositions tailored to customer needs, supported by digital and data strategies, designing and implementing customer- and product-oriented business processes, alongside organizational operational excellence and acceleration. It also involves information systems strategy, selecting and implementing core systems, designing suitable architectures, defining the infrastructure setup, and building agile processes to maximize customer loyalty and drive business growth.

Strauss Strategy supports clients through every stage of the process: from initiation, planning, R&D, and business development, to innovation, thinking and characterization, mapping and analyzing organizational needs, aligning business processes, and ultimately implementing the best business-technology solution — turning vision into reality.

Strauss Strategy is home to professionals striving for uncompromising excellence, working in partnership and with full responsibility for the success of projects and clients.

The foundation of the company rests on values of professionalism and practicality, alongside mutual support, camaraderie, and collaboration among all employees.

The company has over 80 senior experts and project managers in various fields—business, marketing, digital, organizational, process, technological, and infrastructural—each with over 20 years of experience in their domains. These unique experts possess deep and multidisciplinary knowledge, with a cumulative experience of hundreds of person-years.

Our Core Operating Values

Professionalism

Key business objectives and focus areas for the company in the years ahead

Creativity

Tools and growth engines to drive expansion, significant growth, and competitive success

Trusted Advisor

A business strategy and execution plan with an emphasis on Quick Wins

Human-centered Approach

Business focus and objectives the company will prioritize across all areas in the coming years

Neutrality

Mechanisms and growth engines to drive expansion, major growth, and competitive success

Our leaders

Sivan Strauss

Co-Chairman

Avner Strauss

Co-Chairman

Smadar Oz

CEO

Ari Margalit

CEO of Tectu

Nava Lavi

Vice President of Information Systems

Amir Golan

COO

Lior Israel

CVO & Head of X-Labs

Assaf Sheep

CTO

Avivit ben Simon

Partner, digital and innovation

Lior Kouchli

Partner, operational excellence

Hanan Eliav

Vice President of Strategy

Sivan Strauss

co-chairman

Avner Strauss

co-chairman

Samdar Oz

CEO

Ari Margalit

CEO of Tectu

Nava Lavi

Vice President of Information Systems

Amir Golan

COO

Lior Israel

CVO & Head of X-Labs

Assaf Sheep

CTO

Avivit ben Simon

Partner, digital and innovation

Lior kouchli

Partner, operational excellence

2002

Establishment of Strauss Strategy

2005

Implementation of information systems strategy

2009

Establishment of a mega project management and implementation arm

2013

Establishment of areas of activity: strategy, system selection, technology and development

2016

The establishment of the field of architecture, the company has 50 consultants

2017

Establishing a digital and data activity and working with the business side

2019

Expanding areas of activity and a professional management layer, the company has 80 consultants

2020

Establishment of the X-Labs entrepreneurship and innovation arm

2022

Establishment of the Tectu application and development arm